Driving The Future Market Simulator
Driving the Future (DtF) is a management flight simulator that supports improved policy and strategy decision-making about the diffusion of AFV technologies in the United States. The DtF model is technology-neutral, and the simulator does not favor a specific market outcome. DtF enables users to implement a variety of policy and strategy measures for analysis of the market from the perspective of multiple different stakeholders. DtF is accessed through a freely available web interface that can be easily understood without prior knowledge by a wide range of stakeholders, from automaker executives and policymakers to the general public. Because future technology pathways in the US automotive market are inherently uncertain, the goal of the simulator is not to generate predictions about the future, but to help users develop insights about how the market may respond to policy and strategy measures. Opportunities for learning therefore exist in the comparison of scenarios that implement differing suites of policy and strategy measures.